“O Chocolate
A four-day event focused on chocolate. Held in Campo Pequeno, it has over 60 exhibitors, an intense programme of Chococooking Sessions with renowned chocolatier chefs and executive chefs of Michelin-starred restaurants, workshops and special cocoa and chocolate tastings.
The initiative’s promotion work included the scheduling of a set of interviews with the protagonists (chefs and chocolatier chefs) who shared with the public some of their specialties and life stories before the event. Documents were created with information on curiosities about chocolate, a glossary of chocolatier terms, the health benefits of chocolate, how to choose a good chocolate, the goal of which being to provide journalists with material to write about chocolate.
The result comprised 114 press and online pieces of news, as well as 8 television pieces, representing the equivalent of over 1 million euros of investment.