Life is Fine,@
The concept
There is work and there is Cognac. LE BUREAU, values both.
With a focus on Fine Living, LE BUREAU is a creative boutique providing Communication Advisory services in the areas of Lifestyle and Luxury.
Entertainment. Culture and Arts. Gastronomy and Wines. Jewellery and Watches.
Design and interior design. Perfumes…
The good things in life are also taken to LE BUREAU.
Each area has its own language and requires specific knowledge.
Being fluent in communication, implies understanding and adapting
the messages to convey, helping each brand to find a territory
of differentiation. Offering a bespoke service, on an exclusive
basis and perfectly directed to your target.
Life is Fine,@
Le Bureau
The concept
There is work and there is Cognac. LE BUREAU, values both.
With a focus on Fine Living, LE BUREAU is a creative boutique providing Communication Advisory services in the areas of Lifestyle and Luxury.
Entertainment. Culture and Arts. Gastronomy and Wines. Jewellery and Watches.
Design and interior design. Perfumes…
The good things in life are also taken to LE BUREAU.
Each area has its own language and requires specific knowledge.
Being fluent in communication, implies understanding and adapting
the messages to convey, helping each brand to find a territory
of differentiation. Offering a bespoke service, on an exclusive
basis and perfectly directed to your target.
Why
Le Bureau
A service that values the good times of life creates more value for customers.
This is the focus of LE BUREAU. A Luxury and Lifestyle oriented savoir-faire
and an extensive experience in Fine Communication from those who appreciate it,
represents the advantage of a signature service and the certainty that we can better
meet the goals that lead our customers to pursue LE BUREAU:
- Managing reputation.
- Promoting awareness among the target audience.
- Giving projection and relevance to brands.
At LE BUREAU, we work towards this goal so that all that is associated with the pleasures of life may be recognized for their due value.
How work
is performed
at Le Bureau
Being able to emotionally connect brands with people, implies having the skills to tell their stories.
At LE BUREAU, it all starts with a conversation in which our clients play
the leading role. A conversation that inspires us to build passionate narratives that have brands as protagonists.
We write the script, always based on a guide line and a content where all
the elements of the brand intersect to create stories that captivate the audience.
The goal is to define a unique and differentiating communication strategy that enhances
all opportunities for the dissemination of messages, of customer services or products.
Moral of the story: We position the organization and its leaders as trusted sources
in the industry, on a platform of positive recognition by various stakeholders.
How work
is performed
at Le Bureau
Being able to emotionally connect brands with people, implies having the skills to tell their stories.
At LE BUREAU, it all starts with a conversation in which our clients play
the leading role. A conversation that inspires us to build passionate narratives that have brands as protagonists.
We write the script, always based on a guide line and a content where all
the elements of the brand intersect to create stories that captivate the audience.
The goal is to define a unique and differentiating communication strategy that enhances
all opportunities for the dissemination of messages, of customer services or products.
Moral of the story: We position the organization and its leaders as trusted sources
in the industry, on a platform of positive recognition by various stakeholders.
Communication
Strategies
To define the communication plan that fits each client’s
reality and raises their position as experts in their business area, it is essential
that thorough preparation is done through the collection and analysis of
brand information. Knowing the customer’s history and raison d’être from the past
to the present and future plans are steps that must be taken.
Gathering the knowledge needed to build the framework will allow to outline
the strategy and incorporate the relevant strengths to fully address the challenge:
to be able to clearly and effectively translate the added value that the customer has to offer to the market.
Media
Relations
Knowing who is who in the various media and which media profile best suits the receiver of our message.
Finding the “hook” that will bind them to our story.
Defining format and timing to convey the brand’s story and messages.
Digital and Social Media
Influence
Communication encompasses the digital ecosystem.
The defined strategy integrates the implementation of a plan that aligns the customer’s business and brand objectives with digital experiences adding relevance to its online reputation.
We select the digital influencer that matches the universe of the brand and that may promote it by becoming a reference icon for the community we want to impact, stimulating it and influencing its behaviour.
Digital and
Social Media
Influence
Communication encompasses the digital ecosystem.
The defined strategy integrates the implementation of a plan that aligns the customer’s business and brand objectives with digital experiences adding relevance to its online reputation.
We select the digital influencer that matches the universe of the brand and that may promote it by becoming a reference icon for the community we want to impact, stimulating it and influencing its behaviour.
Media Monitoring
and reporting
Media monitoring to evaluate the effectiveness of the results of the work, competition analysis and strategy tailoring (qualitative and quantitative evaluation).
Media
Monitoring
and reporting
Media monitoring to evaluate the effectiveness of the results of the work, competition analysis and strategy tailoring (qualitative and quantitative evaluation).
Training of
Spokesperson
Advice and training of brand spokesperson for contacts with the media and other target audiences.
Through tailor-made sessions that include scenario role-playing, a work plan is developed that provides posture and speech recommendations as well as tools that help convey messages in the presence of journalists, in presentations with wide audiences, or any other promotional event of the brand.
Training of
Spokesperson
Advice and training of brand spokesperson for contacts with the media and other target audiences.
Through tailor-made sessions that include scenario role-playing, a work plan is developed that provides posture and speech recommendations as well as tools that help convey messages in the presence of journalists, in presentations with wide audiences, or any other promotional event of the brand.
Risk Management
and Crisis Communication
The real crisis is not the predictable one: it is one that no one has thought of. And it is not because our business deals with non-financial or industrial areas that the risk ceases to exist.
Crisis Situations are not only those that have already occurred, but also those that are likely to occur, and those that are so unlikely to happen that no one thinks of them. To manage with efficiency requires creating programmes that provide companies with crisis prevention and intervention plans. We identify and analyse the characteristics of the Communication Channels, the Potential Crisis Situations, the Systematization of Response and Training Procedures – Knowing the Crisis Communication Manual.
Risk Management
and Crisis
Communication
The real crisis is not the predictable one: it is one that no one has thought of. And it is not because our business deals with non-financial or industrial areas that the risk ceases to exist.
Crisis Situations are not only those that have already occurred, but also those that are likely to occur, and those that are so unlikely to happen that no one thinks of them. To manage with efficiency requires creating programmes that provide companies with crisis prevention and intervention plans. We identify and analyse the characteristics of the Communication Channels, the Potential Crisis Situations, the Systematization of Response and Training Procedures – Knowing the Crisis Communication Manual.
Event
management
Organizing an event means activating the brand or an organization with a group of guests. This moment has to make an impact on that day, on that venue, but also later, when the experience is relived or told to others. Translating the brand story in every detail and providing a close and engaging contact with the audience is the challenge we know how to handle.
Content
Creation
Writing gives the brand a voice, materializes the story it wants to tell about itself.
The goal is achieved when creative and relevant content is produced, one that captures the attention and wins consumer sympathy and respect. But always in line with the organization’s strategy, with full attention to detail, embodying brand values and maintaining the consistency of the overall communication strategy.
The image
The visual expression of the codes associated with the brand universe must be defined with the same discipline as the writing. Unique. Without comparison. Non negotiable. Photoshootings, videos, illustration, endow the dream with the right color, explore and connect the brands with new aspirational territories.
Time to get
to Le Bureau
25 years of experience in Public Relations and Communication. A time that gave me a lot of time to collect projects that made up a robust portfolio. The certainty of having contributed to the recognition of many brands with innovative, comprehensive and effective communication actions. A recognition that has been translated into national and international awards and inspires the desire to continue to develop major projects.
All in all, many projects later, the biggest one has now been born: that is of having my own business. Dreams that are made of maturity, mature and one day come alive.
LE BUREAU fulfills my ambition to combine an innovative and experienced communication service with a bespoke, dedicated and exclusive approach. A boutique service with a privileged status that allows the good times of life to be the big topic of conversation at the office.
Filipa Boulton Trigo
Filipa
Boulton
Trigo
From 1995 to 2000, Filipa lectured Public Relations at Escola Superior de Comunicação Social and in 2001 joined the faculty of the II Postgraduate Course in Communication, Public Relations and Media Advisory at the Universidade Independente.
From 1997 to 2007 Filipa held management positions at APECOM, Associação Portuguesa das Empresas de Conselho em Comunicação e Relações Públicas. In 2008, she joined the Advisory Board of APCE – Associação Portuguesa de Comunicação de Empresa, with the mission of producing the Code of Conduct for the Organizational Communication and Public Relations Manager that was approved in 2010, at which time she was invited to be on the Ethics Council of the organization. In 2013 she was invited to be the Chairman of the Advisory and Ethics Council.
She has been responsible for establishing international partnerships with the independent communication network (ECCO), with Fleishman Hillard, the largest global communications consultancy and with Ketchum Pleon, the largest European public relations agency.
Invited regularly to write opinion articles on topics from the sector, namely in the magazine “Meios & Publicidade” and “Comunicação Empresarial”.
Regularly invited to be a part of jury panels.
Awards
Sabre Awards Finalist.
Finalist in the PRWeek Awards, within the category of Best Green Campaign.
International Stevie Award at the third annual International Business Awards for the CarbonoZero project – considered “the Oscars of the business world”, these awards are part of the only global business awards programme that distinguishes excellence in business performance.
Also worth mentioning are two projects that have received the Certificate of Recognition, an award that recognizes the agency’s contribution to excellence in its public relations business, from the International Public Relations Association.
National awards include 3 Gold Awards and 1 Best of Show.
